Valentines Project: Press Release template to use

24 Jan Valentines Project: Press Release template to use

Tatty Devine has already advertised our event here and we have craftivists in Leeds, Bristol, Bangor, Newcastle and Vancouver taking on our Valentines project (go here for more info on this project). We have had a few journalists and bloggers ask for a press release so we thought we should post one for them to use and also for other craftivists to use the help advertise their event and planting the letters in there city. Here it is (please change small sections if needed to make more local)

Hijacking Valentines Day

Many people will receive an unexpected Valentine this year, courtesy of crafty activist group Craftivist Collective, who aim to hijack Valentines Day. For the third year running, the collective will be hiding alternative Valentines letters and gifts in public across the UK including London, waiting to be found by unsuspecting members of the public.

Cult jewellery brand Tatty Devine have donated a design to Craftivist Collective, which the group have crafted into keyrings. Each hidden letter will contain a keyring featuring the design.

Comedian Josie Long is also involved in the project, starring in a video which shows you how to make your own keyring and Valentine letter. “It’s so much fun, it’s so easy, and anyone can do it!” says Josie.

The hidden letter isn’t your usual bland message of love – the Craftivist Collective aim to raise awareness of people around the world affected by climate change despite having contributed the least to the problem. The letter reads:

To my Valentine,

Every year February 14th comes around and provides us with a beautiful opportunity to show someone we care about them: most of the time we direct that love at just one person. This year I want to encourage you not to limit that extraordinary capacity we have to just one person, but to love the world. Join us in hijacking Valentines Day and show that the world is your valentine.

I don’t want your box of chocolates, card or flowers. Actions speak louder than those. In return for my love letter and gift to you please show your love by taking action:

In the name of love, brighten up someone’s day and remind them of our global community and inspire them to get stirred up to think about how the poorest people in the world are being affected by climate change, despite having contributed the least to the problem.

You can find the Tatty Devine keyring template, a how-to on making your own keyring, and an alternative Valentines letter template on the Craftivist Collective’s website at

So keep your eyes peeled this February 14th, and you might find love where you least expect it.


Contact Sarah Corbett for more information on craftivist-collective[at]hotmail dot com. Hi Res photographs are available here (they are the final 8 images in the set)

  • Being Frank…
    Posted at 09:05h, 19 February Reply

    […] Had I had more time I would have liked to have tried some of this guerilla valentines […]

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