07 Nov Craftivism works! WWF used our ‘gentle protest’ approach and won
It’s I recently delivered a talk and workshop in the WWF HQ in Surrey to staff and the public in their incredible eco building: The Living Planet Centre. It was part of the #HowToBeACraftivist book tour. It went really well with a full room and wonderful feedback via Twitter that night. I received an email from WWF Communications Manager Roberta McIntyre that night just before the event to say that she was ‘gutted’ she could not attend and then went on to say…
You may have seen our #OrigamiMigration campaign last year, which was largely inspired by your ideas about gentle protest. Our supporters sent in thousands of origami birds to us in a show of support for Doñana National Park, a World Heritage site in Spain. The birds then went on ‘migration’ to Madrid where they formed a beautiful display outside the Spanish parliament – see attached. The idea was to show the Spanish government that people around the world wanted to protect this World Heritage site from the planned river dredging which would have threatened the millions of migratory birds that rely on its biodiversity. It worked: the government responded to our campaign by cancelling the dredging plans.
So, I just thought you’d like to know about the success we’ve had with craftivism and our own supporters. The #OrigamiMigration is constantly being held up as a good example of effective activism here. Really wish I could be there for your talk, and good luck!
It’s often difficult for any activist see the effect your actions have. Sometimes you are told you have had an impact from people who want to please you when you might to have changed their ways. More often than not you’re told by power holders that you have had no impact because they do not want you to encourage campaigning.
Our ‘gentle protest’ approach to craftivism focuses on transforming hearts and minds as well as changing policies, cultures or behaviours. This makes it even more difficult to measure success or impact. It’s emails like this and from individuals saying how our work has helped them live more intentionally and ethically, or have the confidence to protest more, meet their local political representative on an issue they care about or create a campaign of their own that I keep in my ‘Happy Folder’ in my email inbox. When I am overwhelmed by the pain and suffering the newspapers share with us and I just want to scream on the streets rather than stitch a gift for someone whom I fiercely disagree, I often look at these emails and it motivates me to keep going, keep sewing the seeds and not give up hope. As a craftivist you may never fully know the impact your actions are having but if you do your craftivism with courage and care you might receive an email like this to put into your ‘Happy Folder’ soon
For more information on our craftivism success stories big and small check out the last chapter (Chapter 18) of How To Be A Craftivist: the art of gentle protest