19 Apr Mini Fashion Statements
Make a fashion statement that inspires others to look for beauty that extends beyond the garment. Our only project that doesn’t include stitching was first delivered during Stockholm Fashion Week and can be done by individuals and groups around the world any time of year. This project is in support of Fashion Revolution.
As the world remembers the Rana Plaza disaster on 24 April each year, we are asking craftivists to join in this craftivism project to gently encourage people to think about how their clothing is made and ask on social media #whomademyclothes
The collapse of a Bangladeshi factory in 2013 saw 1,138 garment workers killed and over 2,500 injured. There had been signs of structural failure the previous day, but workers were ordered to return to work regardless. Our ‘Mini Fashion Statements’ project and kit is in support of Fashion Revolution, a global movement born in the wake of the disaster, which calls for greater transparency, sustainability and ethics in the fashion industry.
Orsola de Castro, co-founder and Creative Director of Fashion Revolution, said:
“We want to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world wears has been made in a safe, clean and fair way.”
“The Craftivist Collective’s Mini Fashion Statements are a really simple, fun and creative way to be part of the Fashion Revolution. Made with love and placed into a pocket on a store’s clothes rail, they surprise shoppers with a message that reminds us to be more curious about our clothes.”
“They may be small, but they have the power to make shoppers stop and consider the people who make our clothes, their working conditions and human rights issues. This shows that activism doesn’t need to shout from the rooftops, it can gently provoke from our pockets!”
The idea behind the intriguing pretty mini scrolls is to encourage the makers and receivers of these scrolls to think about and find out who made our clothes, help raise curiosity of the true cost of fashion, show the world that change is possible and celebrate all those creating a more sustainable future of the fashion industry. We want every part of the fashion industry to be beautiful, not just the clothes. We love the beauty and creativity that comes from fashion. We love the fact that we can express ourselves through clothes and feel confident in what wear. But we don’t want to be indifferent about the ugly side of the fashion industry. It’s wrong to think that we don’t have any power to improve the ugly side of fashion. Please join us in celebrating our love of fashion and strive for a more sustainable fashion industry. fighting for an industry. Wouldn’t it be brilliant if Fashion Shows in the near future show only exploitation-free clothes? Let’s work together to make that reality one inky word at a time…
Shop-droppers not shop-lifters
Your covert mission, should you choose to accept it, is to pop a little inspiration – your scroll – into the pockets of clothes you feel represent the issue you’re addressing. This under-cover ‘shop-dropping’ mission will mean your message is delivered with the added spice of surprise once found. Give some thought to where you will hide it. A friend or colleague’s pocket perhaps? Or inside a garment hanging up in a shop you think should improve their practices.
The finished scrolls, tied with a pretty bow and featuring an invitation to “please open me”, a smiley face and a kiss, can then be ‘shop-dropped’ into the pockets of garments in fashion stores, or clothes worn by family, friends and colleagues.
This deliberately non-confrontational form of ‘guerilla activism’ using handcrafts is a designed as an alternative to some the more traditional aggressive types of activism. Your pocket-sized scrolls are powerful and poignant little reminders of the role we can play as consumers. They’re designed to make us think about how the clothes we buy and wear are made, and how we might be able to help tackle problems like poor conditions for workers or the use of materials that are damaging to the environment.
Mini Fashion Statements craftivism kit:
- Your very own roll of special, high quality scrolls; each with an embossed Craftivist Collective logo.
- Three different colours of ribbon to help make your messages stand out. Enough for 10 scrolls.
- ‘Crafterthought’ questions to reflect on
- 2 free little gifts for you x
- Tips and message templates
Made ethically in the UK, each item you buy comes with 2 free stickers through the post.